A next-generation, multi-racial civil rights organization. Rooted in the great human rights struggles for equality and justice, they exist to fulfill America’s promise of an inclusive and just democracy. AP uses innovative tools and strategies to strengthen social movements and achieve high-impact policy change.
THE GOAL
To translate a complex legal and policy issue into a compelling, accessible visual campaign that highlights the global impact of international students educated at Harvard. The aim was to shift public perception and mobilize support by reframing what is truly at stake.
THE PROCESS
Partnered with Professor Harold Hongju Koh, Emily Koh, and the Yale Law School Peter Gruber Rule of Law Clinic to develop an impact-driven strategy and visual direction for the campaign. Led the design of a cohesive social media system that brought the students’ research and storytelling to life across platforms.
THE OUTCOME
Delivered a bold, scalable campaign that amplified the Clinic’s advocacy beyond the courtroom and into the public sphere. The work helped drive awareness, encourage storytelling from international students, and strengthen a broader movement defending access to global education.
DELIVERABLES
Impacy Strategy
Social Media Campaign
Graphic Design
SOCIAL MEDIA CAMPAIGN
