Relevee
Relevee is a fine jewelry company with high-end designs and high social impact. The foundation of Relevee is to provide a livelihood for women in need of pathways to independence.
THE GOAL
As the founder and visionary, I wanted to create a brand identity with the same level of intention and thoughtful consideration as the brand’s mission. The Relevee team chose rise as the inspiration as they continue to rise above their past.
THE PROCESS
I collaborated with my Bengali jewelry team and Amsterdam-based creatives to build a sophisticated visual identity. We utilized collaged imagery to highlight Relevee’s story while keeping an equal focus on the jewelry.
THE OUTCOME
A one-of-a-kind, socially conscious jewelry brand identity that emulates sophistication and beauty with a modern touch.The brand launched globally both in-person and online.
DELIVERABLES
Packaging
Lookbooks
Marketing
Sales + Retail
E-commerce
Social Media
Events
Creative Direction
Brand Identity
Campaigns
Packaging
Web Development
Web Design
Videos
BRAND IDENTITY
A focus on the signature icon mark to pair with a refined color palette. The jewelery team chose the word “rise” which in French is the word Relevee.
I collaborated with Hazel Castillo on the brand identity. She conceptualized the icon mark to be a noble yet powerful design in the shape of a diamond with a hidden arrow pointing upwards to symbolize “to rise above”.
CREATIVE DIRECTION
The brand’s photography collection for campaign, editorial, still-life, and studio, I focused on a sense of storytelling, connection, and elegance.
LOOK BOOK
WEB DESIGN & E-COMMERCE
PACKAGING
PACKAGING
JEWELRY DESIGN
The heart of Relevée is the Kolkata-based jewelry team. When I joined forces with the extraordinary jewelers in India and left behind the cut-throat fashion industry in New York City, we co-created Relevee and my life was changed forever.
RETAIL
Wolf + Badger was one of Relevée’s global retail partners. We hosted a pop-up event in their King’s Cross London store.
Jonathan Grosso
Hazel Castillo
Willa Stoutenbeek
Veralyn Plooijer
COLLABORATORS
Ester de Grass
Hannah van Well
W. Green
Romy de Vries
Jim Kennedy
Heather Kennedy
Rosa Cherim
Panjua
COLLABORATORS
