unified sisters co/op
A diverse women’s collective dedicated to equity and inclusion. The co/op pairs education with community through transformative conversations and meaningful connection.
THE GOAL
As the co-founder, I wanted to create elevated content and an approachable visual identity that feels welcoming and uplifting to community members. I aimed to design branding that blended our differences with our togetherness as an inclusive women’s collective.
THE PROCESS
I focused on colors and artwork that symbolize the connectivity of the co/op. The logo font has letters that intertwine to illustrate connection. It was foundational to center Black women and storytelling in the overall brand build.
THE OUTCOME
Through conversation and collaboration, unified sisters co/op launched 2 co/horts. A rewarding outcome from this creative process was hearing positive member feedback to the design aesthetic and receiving 4 referrals to new clients from co/op members.
DELIVERABLES
Brand Identity
Art Direction
Illustrations
Web Design
Video Production
Marketing
Partnerships
Print
Events
Syllabi + Decks
Social Media
Email Campaigns
Patreon
Fundraising
BRAND IDENTITY
ART DIRECTION
SYLLABUS
The co/op syllabus is the bedrock of our educational offering. Through intimate conversations, our co/horts explore lived experiences, global challenges, social responsibility, inequality, collective consciousness, progress, joy and more.
DECK DESIGN
EVENTS
THE CO/OP
Diversity and Inclusion
PART 1: A WHITE LENS
PART 2: MOTHERHOOD AND LEGACY
COMMUNITY AND CONNECTION
THE RECKONING PODS
COMMUNITY
Through our partnerships with Green Door Stays and Kettnook Cabin, we offer restful getaways for the Black community. Each guest is referred by a co/op member to enjoy the shores of North Carolina beaches or Lake Arrowhead in California.
SOCIAL IMPACT
PODCAST
Part 1 + Part 2
Take a listen to the Americanah episode by Chimamanda Ngozi Adichie on the podcast Don't Talk To Me Unless It's About This. Marie Haller, a founding co/op member hosts along side Caitlin Hudson. I was joined by fellow founding member, Leah Watson, a senior staff attorney for the ACLU.
COLLABORATORS
Jessica Johnson
Jonathan Grosso
Lucy Savage
Brittany Finch
Leah Watson
co/op cabinet
Jenn Kettnich
Jess Farber
Marie Haller
LA prod. team
Curtis Johnson
