Esque/By
Worked hand in hand with the female founder to build Esque/By as a bespoke fashion studio invested in preserving the legacy of the garment district in NYC. Investing in the hands behind the craftsmanship, Esque/By’s makers collective brings together tailors, sewists, and seamstresses to
THE GOAL
To bring to life a powerful brand anthem video and compelling campaign photography that authentically reflected their mission: to empower women and girls through martial arts and self-defense.
THE PROCESS
Working with talented creatives, Lockwood Creative served as a creative and marketing partner for FR's launch. By developing comprehensive style guides, mood boards, and shot lists to ensure a consistent and impactful visual narrative for vibrant, seamless video and photo shoots.
THE OUTCOME
The creation of a compelling brand story and a powerful anthem video that showcases the transformative power of martial arts for women and girls. This integrated approach effectively communicated the mission and established a strong foundation for their continued growth.
DELIVERABLES
Web Design
Script Writing
Copywriting & Editing
Social Media Assets
Email Marketing
Notion Development
Brand Strategy
Marketing Strategy
Art Direction
Creative Production
Branding Campaign
Docu-style Videos
Campaign Imagery
Inclusive Design Campaign
Celebrating One’s Heritage
The Edit: Featuring editor Dale Arden Chong, with celebrity stylist Caitlin Burke
Lauren Chan Campaign
Social
