grace + gratitude tea
Grace + Gratitude is a high-quality tea brand that offers organic blends to their growing community. They cultivate intention and warmth through every sip of their hand-selected herbal collections.
THE GOAL
Design a brand refresh with colorful visuals and striking creative assets to increase customer base and revenue.
THE PROCESS
I focused on color pairing, brand positioning, and artistic design for the new look to ensure visuals popped and customers could connect meaningfully.
THE OUTCOME
A serene visual identity that exudes warmth paired with sensible packaging which honors the brand’s name grace + gratitude.
DELIVERABLES
Marketing Strategy
Packaging
Web Strategy
Social Media
Image Sourcing
Brand Refresh
Visual Identity
Positioning
Art Direction
Print
BRAND IDENTITY
ART DIRECTION
ILLUSTRATIONS
PACKAGING
MERCHANDISE
SOCIAL MEDIA
