Stewart Athletics is a renowned sports recruiting agency that leads with passion, mentorship, guidance, and community. For the SA athlete, it is a dual focus prioritizing athletic performance and academic excellence.
Stewart Athletics
THE GOAL
To stand out from the competition by creating a succinct brand identity and strategy that speaks to 5 demographics. Building a website to increase client base and revenue including a member portal to serve as a digital assistant to the CEO.
THE PROCESS
Using a micro and macro approach, I researched, evaluated, and designed a more modern and comprehensive brand that aligned with the founders’ vision and needs. Focused on responsiveness of the public site and private members’ portal.
THE OUTCOME
A strongly crafted brand voice and visual identity. Launched Stewart Athletics’s debut custom website with a bespoke member portal to gain new clients. Built a seamless sign in process for new members to sign up.
Presentation Deck
Web Design + Development
Web Member Portal
Marketing Strategy
Social Media
Videos
DELIVERABLES
Brand Identity
Creative Direction
Art Direction
Positioning
Image Sourcing
Brand Book
THE PROPOSAL
BRAND IDENTITY
CREATIVE DIRECTION
The new identity and website needs to service 4 audiences; athletic clients, their caretakers, coaching staffs, and new partners while honoring SA’s motto: connect, trust, and build.
BEFORE
AFTER
INFOGRAPHIC
WEBSITE + MEMBER PORTAL
PRESENTATION TEMPLATE
SOCIAL
