Marcus Alexander
A rich blend of urban streetwear and cultural luxury, Marcus Alexander’s shoe collection features sophistication with a modern touch.
THE GOAL
To enhance the brand identity, marketing strategies, sales channels, and e-commerce while honoring the original brand’s foundation and story. And provide content creation, artwork, social assets, and a curated network.
THE PROCESS
I worked hand-in-hand with Marcus to pull in his vision while bringing in bold newness. A focus on stylish yet intentional branding through art, color, visuals, strategy, culture, and design.
THE OUTCOME
I designed a seamless e-commerce website that enhances the shopping experience through dynamic design as well as highlights the refreshed branding and art direction. Launching soon!
DELIVERABLES
E-Commerce
Business Developmet
Marketing Strategy
Events
Social Media
Brand Refresh
Creative Direction
Visual Identity
Art Direction
Web Design
Positioning
BRAND IDENTITY
ART DIRECTION
ILLUSTRATIONS
BRAND BOOK
E-COMMERCE
SOCIAL MEDIA
SOCIAL MEDIA
MARKETING
EVENT
MICAM is a fashion week accessories exhibition in Milan, Italy. Marcus was selected as one of the top 10 emerging global designers. I attended the event as the representative for sales, marketing, and collaborations.
